Assessing creativity through its degrees of objectivity:
An actor-network approach to creativity

François Cooren & Thomas Martine (*)

(*) Département de communication, Université de Montréal

Date: Mercredi 23 septembre 2015, de 12h15 à 14h00
Lieu: Salle Demers Beaulne (1er étage, section verte), Édifice Côte-Sainte-Catherine, HEC Montréal

Résumé: Arguably one of the main obstacles to creativity assessment is that creativity criteria are likely to change depending on what is assessed and who is making the assessment. This communication presents a new assessment technique, the Objection Counting Technique (OCT), that offers a solution to this problem. By assessing creativity through the degrees of objectivity of creativity assessments, this technique allows to account for the specific criteria people use to assess the creative nature of something without being bound to any of these criteria in particular. It thus is the first technique that allows for the comparison of any forms of creativity within a single assessment scale. To establish the theoretical validity of this technique, three points are addressed: (1) how creativity assessments may be objective; (2) how different levels of objectivity may be distinguished; and (3) how the degree of objectivity of creativity assessment may be considered a measure of creativity. The Objection Counting Technique is then presented in detail before being put to the test using an excerpt taken from a naturally-occurring brainstorming session.


François COOREN, Ph.D., is a professor at the Université de Montréal, Canada. His research focuses on organizational communication, language and social interaction, as well as communication theory. He is the author of three books (The Organizing Property of Communication (2000), Action and Agency in Dialogue: Passion, Incarnation, and Ventriloquism (2010), and Organizational Discourse: Communication and Constitution (2015)) and also edited five volumes published by Oxford University Press, Routledge, John Benjamins and Lawrence Erlbaum. He is also the author of more than 50 articles, published in international peer-reviewed journals, as well as more than 30 book chapters. In 2010-2011, he was the president of the International Communication Association (ICA) and was elected fellow of this association in 2013. He is also the current president of the International Association for Dialogue Analysis (IADA, 2012-2015).

Thomas MARTINE, Ph.D, is a postdoctoral researcher and lecturer in organizational communication at the Université de Montréal. He studied humanities and communication at several Parisian universities before embarking on a PhD at the Troyes University of Technology (France). During his PhD, he worked at the scientific department of the French national agency for radioactive waste management where he participated in the design and introduction of a participatory knowledge management platform (a wiki). He described this experience in his PhD thesis as well as in several articles notably to analyze the challenges of introducing ‘real’ participatory forms of governance in control-oriented organizations. His current research interest focuses on collective creativity and the ways of assessing it using video-recordings of creative groups at work.



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