Pierre Balloffet, associate professor at the Faculty of the department of Marketing at HEC Montréal, head of the marketing communication DESS and Mosaic associate, as well as Jean-Jacques Stréliski, adjunct professor at HEC Montréal and renowned personality in the Quebec communications industry, have contributed to the article, entitled “Brand Management : The changing dynamics of core marketing principles” in the HEC Montréal MAG  pages 22-26.


Read the article here !