News

Nurturing our inner cat : Filling in the gap between creativity and branding

Ten years ago, the subject of C2-MTL would have been branding. Now creativity is at the forefront and leads the way. The International Advertising Festival of Cannes has become the International Festival of Creativity. Beyond the effect of trends, it is ...

Mosaic Summer School Takeaways

Mosaic Summer School Takeaways Mathieu Mault Activar’s President and Co-founder Three quotes, three lessons  As Activar’s President and Cofounder, I participated in an inspiring course named “Management of Creativity in [...]

Summer school – Week 1 Montréal

Insights of the 7th edition of the Summer school on management of creativity in an innovation society Summer School detailed Program   DAY 1 – Friday, June 26 : CREATIVITY IN [...]

The dynamics of Brand Management

Pierre Balloffet, associate professor at the Faculty of the department of Marketing at HEC Montréal, head of the marketing communication DESS and Mosaic associate, as well as Jean-Jacques Stréliski, adjunct professor at [...]

The July issue of the TIM Review

The July 2015 issue of the Technology Innovation Management Review has been now published with Patrick Cohendet and Laurent Simon, Mosaic-HEC Montréal, as guest editors. This month's editorial theme is [...]