Generative artificial intelligence, particularly large language models (LLMs) like ChatGPT and Claude, is being used more and more in design and innovation processes. These models’ ability to generate ideas, explore solutions, and support creativity is generating enthusiasm and questions. But just how creative are these models? How does our use of them—i.e., the prompts and methodological approaches employed—influence their creative performance? This research project aims to address these questions to promote reflection on human-AI interaction in innovation processes.
About Romain Rampa and Florian Carichon
Romain Rampa is an assistant professor of innovation management and entrepreneurship at the École de technologie supérieure (ÉTS). His research focuses on computational creativity, idea management, and innovation processes in organizations. He has published numerous articles in journals such as the Journal of Product Innovation Management, Creativity and Innovation Management, Revue Française de Gestion, and Journal of Engineering and Technology Management. Rampa is also an associate researcher at the Institut interdisciplinaire de l’innovation de Paris (I3) and Mosaic, HEC Montréal’s multidisciplinary training and research center for creativity and innovation management.
Florian Carichon received his Ph.D. from HEC Montréal’s Department of Data Science in 2024. He won the award for best thesis for his work on the novelty and diversity of information in automatic summarization. He is currently a postdoctoral fellow at McGill University and an affiliated researcher at MILA (Quebec Artificial Intelligence Research Institute). He explores concepts related to creativity, such as novelty, typicality, diversity, and surprise, as well as their impact on cultures, creative industries, and the ethical dimensions of AI in his research on cultural and ethical creativity in large language models.