In the article Créativité et innovation – Le quartier créatif façonne la ville nouvelle of its special edition, the newspaper Le Devoir reflects on the conference entitled « Quartiers Créatifs » co-organized with the Saint-Etienne Metropolis, part of the Entretiens Jacques Cartier 2013 held last 24th November.
Pierre Balloffet, associate professor at the Faculty of the department of Marketing at HEC Montréal, head of the marketing communication DESS and Mosaic associate, as well as Jean-Jacques Stréliski, adjunct professor at HEC Montréal and renowned personality in the Quebec communications industry, have contributed to the article, entitled “Brand Management : The changing dynamics of core marketing principles” in the HEC Montréal MAG pages 22-26.
Laurent Simon, co-director of Mosaic, published a post on the blog of C2-MTL. He leads a discussion on the origin of ideas. The real challenge is to give expression to these ideas, share them, enrich them, and ultimately achieve them.