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Date(s) - 27/09/2016
8 h 00 min - 17 h 00 min


Innovation and creativity in marketing
Be inspired by the agility of start-ups

(Event organized by INFOPRESSE)

Tuesday, September 27, 2016

8 am to 17 pm



Society for Arts and Technology

1201 Boul. St-Laurent, Montreal

Mosaic-HEC Montreal, partner of this event, has the privilege to offer a discount to the members of its community, with a reduced rate of $349 (plus tax).

The entrepreneurial spirit and new business models are often cited as exemplary values. Today, start-ups convey a capacity for innovation, a creative effervescence and collaborative care who question the fundamental aspects of the marketing industry. Therefore, an increasing number of large companies reinvent their traditional business models and their  communication strategies.


  • How can advertisers and agencies of all size can apply the startups’ agility?
  • How can advertisers adapt to the wind of innovation that comes from the creation of these new business models?
  • Internal incubator, what investment performance can we hope for?


This day will offer inspirational lectures, practical workshops and case studies on best industry initiatives. 5 start-ups that transform marketing communications also present their business model in the form of pitching.


To register or learn more about the event, please visit INFOPRESSE directly on the site:

and use promo code: HEC_MOSAIC