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Date(s) - 01/02/2018
9 h 00 min - 17 h 00 min


Master class

How to generate new and fresh ideas ?

Brainstorming Beyond Post-its


Marine Agogué

Assistant Professor, Department of Management
HEC Montréal

When : Tuesday – December 11, 2018
9 a.m. – 5 p.m.

Where: HEC Montréal
Salle Port-Cartier, Decelles Building, 5255, avenue Decelles, Montréal  H3T 2B1 (map)

Creativity tools are now part of the practices of many organizations, and each new trend comes with a new tool. And what if we went back to the basics? Developed in the 60s by advertising executive Alex Osborn, brainstorming is the most used tool – and all too frequently misused tool – in organizations. However, facilitating a successful brainstorming session and grasping its social-cognitive challenges is not as obvious as it seems. Beyond the use of colored post-its, the success of a brainstorming session lies in its preparation, facilitation and debriefing. Based on the most current studies in psychology and neuroscience of creativity, this master class aims to bring a fresh look at brainstorming as a creativity tool, and to propose implementation levers to organize successful brainstorming sessions.

Marine Agogué, PhD, is a Professor in the Department of Management at HEC Montreal. An expert in cognition of creativity, she has been working since 2009 on the cognitive and social mechanisms linked to the generation of creative ideas, and has supported organizations in the implementation of creative and innovative practices.

Registration Fee : $ 500 CA (including taxes)

Places are limited. Reservations are required. To reserve click HERE


Mosaic Partners: Please contact Renée Bouchard

Tel. 514-340-126